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  case
study . solution living Solution Living was concieved from the idea that you can live well by being a conscious consumer by selecting environmentally responsible products. These products need not look inexpensive, smell undesirable or perform poorly. Its about choosing a better life and one that goes beyond you as an individual. We were delighted to be chosen to create the identity, packaging and website for Solution Living. where we started. Right from the beginning we knew that we wanted a clean identity that conveyed the essence of ongoing sustainability. Our sketchbook was full of directions that touched on this aspect but one direction stood above the rest. The idea that the letter 'S' from Solution formed an never ending path inspired by the nature of recycling became our focus. This shape was refined to contain two elements, inner and outer sections that crossed over and become one. The identity was born and we were excited about launching it. how it evolved. We worked closely with Solution Living on all aspects of packaging and advertising. Print costs and processes were a big consideration as the brand had to remain true to its core values. A palette of pastel colours were selected as the base of each product to work in contrast with rich photographic elements. The packaging was complete and the products were photographed where secondary elements were added and the framework of the e-commerce website was designed. The site was launched late last year supported by a print based advertising campaign, the brand is growing and site purchases are increasing.
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